Vida Capital Dealtoy
Product Design
Company Overview
Vida Capital specializes in the structuring, servicing, financing, and management of life settlements, asset-backed loans, annuities, and structured settlements. Founded in 2009 and headquartered in Austin, Texas, Vida Capital is a multi-billion dollar alternative asset management firm that manages both evergreen and closed-end structures.
About the Award
The company was looking to create an award that was based on the Austin, Texas skyline. They wanted to have a dealtoy unlike any of the others they have had produced over the years. A majority of the awards were made from acrylic, glass, or were just stock pieces they could purchase through any awards vendor in the U.S. I ended up pulling some key buildings known to the Austin skyline and created a metal paneled base.

Process

Flat Vector
Based on the direction the client wanted to go, majority of all designs were initiated in Illustrator. Flat vector designs were created using company branding or client provided artwork.
3D Render
Once vector designs are finalized, 3D renderings are produced for each piece. Majority of clients prefer to see 3D renderings, as this further explains the design to the client.
Die Lines
Upon final approval of the design, production die lines needed to be created. The die lines are used to show the factories how the pieces need to be created, materials and decoration methods.