Suntrust Dealtoy
Product Design
Company Overview
SunTrust Robinson Humphrey is the full-service corporate and investment banking arm of SunTrust Banks, Inc., one of the nation's largest banking organizations. SunTrust Robinson Humphrey, offers lending, capital markets and treasury management solutions to businesses, institutions, not-for-profit organizations and government entities.
About the Award
SunTrust Robinson Humphrey was disappointed with a design from a different competitor. They were looking for something more modern and upscale in design that would fit their budget. The design from the other company ended up being all acrylic. Going into this, I knew for a fact the client would love to see a combination of crystal crystal and metal.

Process

Flat Vector
Based on the direction the client wanted to go, majority of all designs were initiated in Illustrator. Flat vector designs were created using company branding or client provided artwork.
3D Render
3D renderings are produced for each piece. Renderings further explain the details to the client and show what the end product will look like before being produced.
Die Lines
Upon final approval of the design, production die lines needed to be created. These die lines were used to show the client the overall dimensions of the piece, not for factories to use.